Is Your Business Name Hard to Spell? Make Sure You Can be Found!

Helping Clients Find You - Business of Boudoir Boudoir is a tricky word to spell. I have been writing it all the time for 4 years, and sometimes I still have to look to make sure I spelled it right!

If I struggle to spell it, what about your clients? Are you doing everything you can to make it easy for them to find you?

Whenever I register a new website domain, I make a point to try and think of other common misspellings and register them as well. For example, I now own BusinessOfBoudior.com and will be pointing it to this site shortly.

If people often refer to your business as another name, or if you already have a social media identity that might not match your business name, it is a good idea to register that too. When I went to set up an account on Twitter, I discovered that my name was too long for a username there, so I created @BizOfBoudoir instead. I don’t want to cause confusion if that is what people remember; I registered BizOfBoudoir.com as well.

Both of these will be add-on domains in my hosting account and will be set up to redirect people to this site. (Make sure it is a 301 redirect so you don’t confuse Google!) The instructions on how to set this up vary from one hosting company to another, but if you ask your hosting company they should be able to help you set it up!

Make it easy for people to find you. Register the frequent misspellings, so that way they always know where to go!

Photograph by Vincent Lock, used under the Creative Commons License.

I am Christine Tremoulet, a full time Houston boudoir photographer. I am an Avenger of Sexiness. My Superpower is helping Hot Mamas grow their confidence by rediscovering their beauty. In my spare time, I knit, take Instagram photos of my cats and clouds, and I love helping other boudoir photographers find what makes their heart sing and their businesses grow! You can find me on Twitter, Pinterest, Facebook and Google.